In my first Week in Arts I mentioned that I share my Art everyday, but I don’t have time to make Art everyday-which really sucks-but I’m working on that. I tried a bunch of marketingtools and I am going to try some more in the future.
So I thought I’d share with you my experience along the way: Maybe you get something out of it. Pleas remember this is a review not a tutorial. If you have any questions, ideas or suggestions, please let me know in the comments or email or my facebook-page.
Before we get started I want to say that this is not a sponsored posts. This is just my opinion.
In the last week I mainly focused on three things:
Tailwind is a marketingtool mostly for pinterest, but you can also integrate Instagram. Basically you can plan your pins and posts and prepare them in advance. Tailwind will then automatically share them through your account. I can’t say how great this is and how much uninterrupted time I got back! So if you want to test Tailwindapp- I would highly recommend it!
What’s also great: you can create one post and share it on Pinterest AND Insatgram with just checking a box. This is a real time saver! You can pin to multiple boards with one click. You can add a loop, so your pins are automatically repinned in a specific time frame. You can determine how often you will post and add or delete timeslots. I am a total fan of tailwind!
The app also suggests hashtags, best time to share, analytics and a whole bunch of other really great features. You can test the app for free. That means you can share up to 100 pinterest posts and 31 instagram post.
After that it costs 9.99$$/ month for each account (Pinterest AND Instagram would cost you 19,98$)
For me, everything that is more than 10€ a month is a lot of money and I check it twice and sleep about it more than one night. But when I think about how much time this app saved me in the last two weeks and how my Pinterest stats went up, I am happy that I invested my money here.
As excited as I was when I opened my Etsyshop and filled it, as unexcited I am now. It is not only the fact, that selling is hard, as always. It is more the fact, that getting to be seen on Etsy is almost impossible. Even when you do the Keyword research and spent hours and hours on tutorials. It also takes a really long time to get every listing complete. I would say, that to get a piece for 25 € ready to sell, with all the things people recommend you should do (long tail keywords, etsy-marketing-friendly-title, descrition, etc.), you end up spending half an hour to an hour, not to mentioned to make good photos and edit them. When you sell single items, like me, this is so much time, that even if you sell it, you won’t have made any profit.
I personally don’t see Etsy as a marketplace- I see it as a shoptool. As a shoptool it is great, because people know it, they trust the paymentsystem etc. But as a marketplace it is too crowded to only rely on that. If you want to sell on Etsy you have to think about building a community around your brand and you need advice and tools.
You can find advice for Etsy on every corner. Skillshare is, as always, a good point to start. On Youtube there is tons of content about etsy listings. I would recommend to always check the date. Etsy changes it’s algorithms at least once a year so you have to make sure that the tutorial is up to date.
To sum it up: Etsy is a lot of hard work. I am not yet in the position to say if it is worth it at the end of 2018. I am going to keep you updated about that.
Let’s talk about
Marmalead is a tool to help you get your Etsy listings complete and ready to beat the algorythm. This tool is not for free, although you can get a free trial for 14 days. After that it costs 19.99$
Well that as a lot of money for a tool, that doesn’t give you anything but advice! At that point I have a clear advice to all the business starting people out there: Don’t invest in everything people tell you, you need! Make sure that it is in line with your marketing strategie and make sure that you don’t spend all your marketing money on monthly payments, so that you have an amount left to spent on other marketing tools, like Facebook or Instagram ads.
But don’t get me wrong here: Marmalead is a great tool. You can connect it with one or more Etsyshops and it will give every listing a grade. Than you can go through every listing and make improvements. Marmalead will tell you exactly what is not good about your listings. However it will not tell you what to do instead. And this is the point where I think almost 20$ a month is too much money.
I spent two full days trying to figure out what Keywords are f*** longtail Keywords. At first I thought everything that has two or more words is a longtail keyword. Well in Etsy – no. Than I thought it has something to do with adjectives and nouns. Well – no! Than I saw that “fluid painting” is NOT a longtail keyword whereby “flow painting” IS one. At that point I totally gave up on that. Marmalead couldn’t give me any help what so ever at with this.
To sum this up: Marmalead is great to see how you are doing the job. When you only rely on Etsy as a marketplacel it may be a very important tool and if you have a shop that sells, than the price might be ok for you, too. For me I think 20$ each month spent on targeted sales marketing is a better invest. Marmalead was not so much of a help for me and my statistics didn’t got any better after following their advice. So I am not going to spend my money there.